are now increasingly represented in mainstream television and even glossy magazines. In the days before we had social media, beauty habits were dictated by where you lived and your ethnicity. This chapter analyses the role of the mass media in people’s perceptions of beauty. Your only influence could have been your mom, the town’s local hot girl, or her royal highness, the Queen. You were pretty much isolated. However, social media platforms expose users to photos of . For centuries through art, literature and even now in film, music and media, beauty is a quality heavily associated with women. University. Intro to Media Studies (154101) Academic year. It is important to note that the standards and ideals that are perpetuated in the media have a butterfly effect on society. The media has played a huge influence in showing us what beauty standards “are” and contributes to a negative body image within many individuals, specifically minority women. Finally, it looks like significant change is happening in the corporate media. Beauty Standards Set By The Media. real‐world peers, which may dissuade people from critically analyzing the images they see . No longer are only ultra-thin women meeting its previously very rigid beauty standard – or what it’s really been – an acceptability standard for women.. Women with actual fat on their body (gasp!) An essay that discusses the beauty standards set by the media and the effect this has on society. … These beauty standards are unrealistic. A media outlet showcasing women of fair complexions as more attractive than women of darker complexions can cause a child of a darker skin tone to internalize such beauty standards. The media portrays these unrealistic standards to men and women of how women should look, which suggests that their natural face is not good enough. People see these perfect models being shown as the image of beauty, but people do not understand how photo shopped advertisements truly are. The media must take responsibility in the power they possess in influencing young girls and women of color. We summarize the research literature on the mass media, both traditional media and online social media, and how they appear to interact with psychological factors to impact appearance concerns and body image disturbances. There is a strong support for the idea that traditional forms of media (e.g. When analysing the idea of beauty, it seems that it has long been a concept synonymous with femininity. Massey University. unrealistic standards of beauty. Course. Beauty standards, like fashion, change over time. Beauty standards in our society are getting more and more ridiculous and unrealistic under the influence of the mass media. 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